For independent agents and small brokerages
Real estate agent websites. The sign comes down. The site stays up.
A yard sign sells one house for a month. Your own site works the years in between: a home value request for the neighbor thinking about selling, your neighborhoods for the buyer from out of town, and your name on the page when a past client sends a friend.
The neighbor thinking about selling
What's my home worth?
Street address
- What they getA price range from recent sales near them
- WhenWithin a day, from you
A sample of the site we'd build. Your name, your brokerage.
Flip the rider to see what each visitor gets.
Whose lead is it?
Portal leads and brokerage profile pages bring in business. They also put other agents' faces next to yours, take a cut, or stay behind when you move. Your own site is the one place a lead comes straight to you.
| Line | Portal or brokerage page | Your own site |
|---|---|---|
| 01Who's on the page | You, plus other agents' ads or the whole office roster | You |
| 02Cost per closing | Often a referral fee or a pay-per-lead bill | Your flat monthly plan |
| 03When you change brokerages | The page, and the leads on it, usually stay | The domain is yours. We swap the brokerage line. |
| 04Seller leads | Sold to whoever pays for that ZIP | A home value request that only goes to you |
| 05A past client's friend searching your name | Finds a profile with a contact form | Finds your reviews, your areas and your cell |
The listing sheet for your site
Everything below comes in the build. Then a private preview for you to look over before you pay the rest.
~7
days, about, from the day we get your headshot, areas, reviews and brokerage details
- Seller leads
- Home value requestAddress, timeline, best way to reach them. Comes to your phone and email, nobody else's.
- Buyer leads
- Tour and consult requestWhich neighborhood, price range, pre-approved or not. Three short steps.
- Areas
- Your neighborhoods, in your wordsHouses, streets and drive times. On Grow, a new neighborhood page counts as one of your monthly updates.
- Search
- Your IDX search, if you have oneWe put in the search your brokerage or IDX provider gives you. We don't sell MLS feeds.
- Proof
- Your real reviews, linked to the sourceGoogle, Zillow or wherever they live. Never written by us.
- Compliance
- Brokerage, license number, Equal HousingWhere your state's advertising rules want them, plus text-consent wording on every form.
- Phones
- Call and Text on every screenStuck to the bottom of the phone, so a buyer at a showing reaches you in one tap.
- Domain
- Registered in your nameIt goes with you, whichever office you hang your license at.
Pages your site can carry:
- What's my home worth?
- First-time buyer checklist
- Moving here from out of state
- Downsizing
- Selling an inherited house
- New construction, with you in the room
- Your neighborhoods, one by one
- Recently sold
Walkthrough notes on agent websites
Things we see a lot. Common, not universal. Written up the way an inspector would.
- Observed
The home page is a search bar.
A search box with no listings behind it, or the same feed every agent in town has. Nothing says who you are.
RecommendLead with you and your areas. Search sits one tap down, for the people who want it.
- Observed
No way to ask "what's my house worth?"
The seller lead, the one worth the most, has nowhere to land.
RecommendA home value request on the first screen, answered by you with a range from recent sales.
- Observed
Neighborhood pages say "great schools, safe, family-friendly."
That's the kind of wording fair housing guidance warns agents about.
RecommendWrite about the houses, streets, drive times and what's walkable. You approve every word.
- Observed
The brokerage name is missing, or the license is.
Most states want the brokerage clearly on agent advertising, and a website counts.
RecommendBrokerage, license number and the Equal Housing statement in the footer and on the contact section.
- Observed
The contact form texts people with no consent line.
Then the follow-up text is the part that gets you in trouble.
RecommendA plain consent sentence above the Send button, on every form.
- Observed
Reviews are a screenshot from 2019.
Nobody can click it, and Google can't read it.
RecommendYour newest real reviews, with names and dates, linked to where they were posted.
How much of one closing does it cost?
Put in a typical sale in your market. The math is the plan divided by what you take home from one closing.
Whatever you and your client agree. It's negotiable, and this is only a sample.
Your numbers, for illustration. This counts the cost only. It doesn't promise any leads or closings.
What it costs, in the order you pay it
- $99
Start, today
Secure checkout and a short brief: headshot, areas, reviews, brokerage and license details. About a week later you get a private preview and one round of changes. Don't want it? The $99 comes back.
- $300
Approve, and it goes live
Only when you approve it. The site goes live on your domain. $399 total for the build.
Then, once you're live, pick one:
Host
$99/mo
Keep it live. Hosting, SSL, uptime checks, and the forms and buttons kept working. Starts the month you go live.
Start on HostGrow
$199/mo
Keep it working. Everything in Host, plus 2 to 3 updates a month (a new neighborhood page, a just-sold, a new review) and a monthly Google Business Profile and local search check-in.
Start on GrowOr pay a year up front: 12 months for the price of 10. The $399 build and these monthly rates are our founding prices for the first 25 clients, kept for as long as you stay. After that the build is $499. Leave any time with 30 days notice. Preview, refund and how you leave.
Questions agents ask
My brokerage already gives me a website. Why pay for one?
Keep it. A brokerage page usually sits on the brokerage's domain, next to the rest of the roster, and stays there if you move. Yours is on your own domain with your name on it, and it follows you.
Can my site show MLS listings?
If your brokerage or an IDX provider gives you a search widget, we put it on the site. MLS data comes with rules from your MLS, so the feed itself has to come from them. We don't sell feeds.
What about fair housing in the neighborhood pages?
We write about houses, streets, drive times and what's nearby, not about who lives there, and we don't rate schools or safety. You read and approve every page before it goes up.
Will it have my brokerage and license on it?
Yes. Your brokerage name, license number and the Equal Housing Opportunity statement go in the footer and by the contact form. If your broker has a sign-off rule for ads, the preview is the thing to send them.
I'm on a team. Does it work for us?
Yes. It can be a team site with each agent's contact, or your own site that names the team. Tell us in the brief.
Who owns the domain if I switch brokerages?
You do. We register it in your name. When you move, text us and we change the brokerage line and logo.
How long does it take?
About 7 days from the day we get your headshot, areas, reviews and brokerage details.
What is the best website for a real estate agent?
The one that belongs to you. Your brokerage page and the portals send leads where they choose, and the page goes away if you switch brokerages. Your own site keeps your name, your bio, your neighborhoods and your lead form in one place a referral can check. See do realtors need their own website? and what to put on a realtor website.
A note from the guy building it
I'm Cyrus Wilburn. I build these from Deer Park, Texas, one business at a time. Agents already have plenty of places that list them. What most don't have is one page that is plainly theirs, where the neighbor who's thinking about selling can ask what the house is worth without being handed to someone else.
Cyrus Wilburn
GroundWork-Web, Deer Park, Texas
Not ready to start? Run the free 1-minute check on the site you have now. You'll get a score and the three fixes worth doing first, with no form.
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