Pressure washing website must-haves: 12 things to add

A pressure washing website has to answer a homeowner's questions in the order they come up: do you clean what I need cleaned, do you come to my town, will you hurt my plants or my paint, and how do I get a price. Below are the 12 pressure washing website must-haves, listed in the order people look for them on a phone, from the first screen down to the quote form.

Most homeowners land on your site from a search or your Google Business Profile, usually with a couple of other companies open in other tabs. They scroll for a few seconds looking for a reason to stay. Whichever site answers their worries first tends to get the quote request.

Top of the page: what you wash, where, and one button

1. A headline with your main service and your towns. "House washing and roof soft washing in [town] and [town]" tells a visitor straight away that they're in the right place. Put the slogan somewhere further down, if you keep it at all.

2. One quote button, with Call and Text beside it. Pick a single main action, such as "Get my quote", and repeat it as people scroll. Plenty of homeowners would sooner text you a photo of their green siding than fill anything in, so keep a tap-to-text button next to it with your real mobile number.

3. A real before-and-after on the first screen or just under it. One pair showing a streaked north wall coming back clean says more about your work than a paragraph can. It has to be your own job. Stock photos of spotless houses are easy to recognize, and a visitor who notices one starts doubting the rest of the page.

Services in plain words

4. Each service, named the way a customer says it, with what's included. House wash, roof soft wash, driveway and walks, deck and fence, gutters, windows: list only what you do. Under each, write a line or two on what the price covers. Does the house wash include soffits and the outside face of the gutters? Does the driveway price include the front walk and the steps? If you post starting prices, label them clearly, for example "House wash from $[your price]."

5. Which method goes on which surface. Many homeowners have heard that pressure washing strips paint and ruins roofs, and a few have a neighbor who found out the hard way. Say in plain words that siding and roofs get a soft wash (low pressure and a cleaning solution that does the work), and that you save higher pressure for concrete and other hard surfaces that can take it. A short two-column list of surface and method is enough. The Haint Blue page, a sample design for a fictional business, answers it with a pressure dial.

The worries to answer before anyone calls

6. How you protect plants, paint and windows. "Will this kill my hydrangeas?" is a fair question from someone who has never had a house washed. Answer it on the page by describing what you do on a normal job. Maybe you soak the beds before the cleaner goes on and rinse them again after, cover anything delicate, check that windows are shut, keep the pressure low on anything painted and rinse from the top down. Write your own routine, in your own order. If you test a hidden spot on older paint before you start, say that too. A homeowner reading it can picture how the day will go in their yard.

7. Insurance, but only if you carry it. HOAs, property managers and careful homeowners will ask for a certificate of insurance. If you have general liability coverage, put "Insured" near the quote button and offer to send the certificate the same day. If you don't, leave the word off entirely. Claiming coverage you don't have can cost you far more than the job is worth if something goes wrong on site.

Proof: before-and-afters, reviews and a real person

8. More before-and-afters, grouped and captioned. Group them by surface (house, roof, concrete, deck) so someone with a black-streaked roof goes straight to the roof pairs. Caption each one with the surface, the town and what you did. Both shots should come from the same spot at the same angle, or the pair looks staged. The shot list for pressure washing before-and-after photos walks through a routine your crew can run on every job.

9. Real reviews and the person behind the business. Show reviews with a first name, a town and a date, newest first, and link to your Google reviews so people can check them. Never write one yourself, and never copy one in without its source. Near the reviews, put your name and a photo of you or the crew, and say how long you've been washing houses if the number helps you. Someone letting a stranger with a trailer full of chemicals into their yard wants to know who's coming.

Area and timing: where you go and when to book

10. The towns you serve, by name. Someone forty minutes out should be able to tell you don't go there before they fill anything in. A list of town names reads better than a map with a circle on it, and if you charge a trip fee past a certain point, say where that point is.

11. When to book, and what happens with the weather. Spring pollen, mildew on the north side after a wet summer, and the rush before holidays and graduation parties all send people looking at once. If you're booked out two weeks in May, say so, because it saves you a lot of "can you come tomorrow?" texts. Say what you do when the forecast turns: whether you wash in light rain, and that you'll text to move the day if wind or storms come in. Mention HOA deadlines here too ("Got a letter from your HOA? Tell us the date and we'll work to it"). In northern states, add when your season starts and whether you take spring bookings over the winter.

The quote form, where all of this leads

12. A short quote form. Ask what needs washing, the ZIP code, how many stories and for three specific photos, then leave the rest for the text thread. The full field list, what to leave off and a reply template are in the pressure washing quote form post. Next to the form, say how fast you reply, that there's no obligation, and how your pricing works.

If you already have a site and want to see how it measures up against this list, the free site check gives it a score on the spot.

FAQ: pressure washing website must-haves

Should I put prices on my pressure washing website?

You don't have to, but say how you price either way. "From" prices for your most common jobs, with a line on what pushes them up (stories, size, heavy staining), help people who are nervous about asking. If you'd rather not post numbers, a sentence like "Send three photos and we'll text you a price" does a similar job.

Do I need a separate page for each service?

A one-page site with a clear section for each service is fine to start. As you add photos and answers for roofs or concrete, a page per main service gives each one room, and someone searching for roof cleaning lands on a page about roof cleaning.

What if I don't have good before-and-after photos yet?

Start on your next job. Two or three honest pairs from your own work do more for you than a gallery of borrowed ones, and they pile up quickly once your crew shoots them every time.

If you'd rather have this built for you, we build and look after pressure washing websites with these 12 things in place. You can see most of them working together on Haint Blue, a sample design for a fictional business. It's $99 to start, refunded if you pass on the preview, and $399 all in at our founding price for the first 25 clients. Hosting is $99 a month.