The quote-form checklist for pressure washing

Use this to check your own quote form and page. Tick a box only when the test next to it is true on your site today, looked at on a phone.

Part 1: what the homeowner sends you

• What needs washing, as tap boxes
  You've got it if a homeowner can pick house, roof, driveway, deck, gutters or windows without typing.
• ZIP code or address
  You've got it if you can tell from the request alone whether the job is inside your drive limit.
• Number of stories
  You've got it if the form asks one, two, or three and up before it asks for contact details.
• House size or square footage, optional
  You've got it if someone who doesn't know their square footage can still finish the form.
• A photo of the front of the house from the street
  You've got it if the upload label asks for that shot by name.
• A photo of the driveway from the street end
  You've got it if you can judge the length and the worst staining without driving out.
• A close photo of the worst spot
  You've got it if you can tell mildew from rust or oil before you quote.
• Access notes
  You've got it if there's an optional box where people mention gate codes, dogs, water spigots or tight side yards.
• HOA deadline
  You've got it if a homeowner with an HOA letter has somewhere to tell you the date.
• Preferred days
  You've got it if they can say "weekdays only" or "before the 15th" without picking a fixed time slot.
• A mobile number you can text
  You've got it if the form says you'll reply by text and email is only the fallback.

Part 2: the 10 things the page should say around the form

• What you wash and where
  You've got it if the headline near the form names your main service and your town.
• How you price
  You've got it if one line says what the price depends on (size, stories, surfaces), with starting prices if you post them.
• How fast you reply
  You've got it if it states a reply time you can keep in your busiest week.
• No obligation
  You've got it if it says nobody shows up unless they book.
• What happens after they hit send
  You've got it if a homeowner can tell who will contact them and how.
• How to take the photos
  You've got it if someone who has never sent a quote photo knows which three to take.
• Insured, only if you are
  You've got it if the line is there and you can send the certificate the same day an HOA asks.
• The towns you serve
  You've got it if someone forty minutes out can see you don't go there before filling anything in.
• Call and Text buttons
  You've got it if both are one tap away from the form on a phone screen.
• What you do with their number
  You've got it if one line says it's used only to reply about the quote.

Quick test: hand your phone to someone who has never seen your site and time them filling out the form. If they stop to ask you a question, that question belongs on the page.

GroundWork-Web · groundwork-web.com